Case study
TangoBuyBack: Conversion Up 78% and Net Profit 2.1x in 7 Months
A UAE business that buys, sells and trades in used devices. We led its lead automation, ad budget and paid social for 7 months.
Overview
TangoBuyBack is a UAE business that buys, sells and trades in used devices. We led its lead automation, ad budget and paid social from December 2025 to June 2026, and over those 7 months conversion rate rose 78% and net profit grew 2.1x.
The challenge
Tango's ads were bringing in plenty of enquiries at a low cost, but too few turned into deals. Replies were slow, follow-up was inconsistent, and a small team was splitting its time between content, ads and operations. The bottleneck was conversion, not traffic.
What we did
Automated lead capture and follow-up
We built GoHighLevel workflows that collect each lead's details up front and run structured follow-ups, so replies got faster and no lead went quiet by accident.
Improved the sales flow
We tightened the path from first message to closed deal alongside the faster replies.
Restructured buyback pricing
We reworked the pricing slabs, alongside other operational changes.
Moved ad spend to what converted
We shifted budget toward the campaigns and offers that performed best, leading with buyback, the offer with the strongest margin.
Ran paid social and content
We managed Meta and TikTok ads and content to keep lead flow steady.
The results
- Conversion rate up 78%
- Net profit up 2.1x within 7 months
These results came from several operational changes made together, not from automation alone.
The takeaway
More traffic would not have fixed Tango. Faster replies, structured follow-up and budget behind what converts did. That is the work Ernd does for businesses: bringing more paying customers, lifting the share of leads that convert, and bringing customers back.