Golden Motor Auto Services Centre: a live Google Search pilot

Al Qusais, Dubai. Google Search ads. Day 3 of 17, with numbers posted as they come in.

AED 1.45Cost per click on day 2Down 47% from AED 2.72 on launch day

4.5%Click-through rate on day 2Up from 3.7% on launch day

AED 490Fixed budget for the whole testMaximum bid of AED 4 per click

The client

Golden Motor is a family-run garage in Al Qusais, serving the area since 2007. It does AC repair, brakes, diagnostics and general servicing.

The goal

Bring in local drivers who are searching for a garage right now, such as “car AC repair near me” or “brake repair Al Qusais”. Spend very little to find out which searches work.

What we built

A Google Search campaign limited to a 10 km radius around the garage, running only during opening hours (Monday to Saturday, closed Sundays).
Four ad groups: AC repair, brakes, diagnostics and general repair. Each ad links to the matching page on the garage’s website.
About 135 negative keywords, which are searches we deliberately don’t pay for. They include jobs, tyres and parts, and the names of competing garages that were costing money in the first 24 hours.
A fixed total budget of AED 490 for the whole test, with a maximum bid per click of AED 4.

Early results (as of 15 November 2026)

Cost per click: AED 2.72 on launch day, AED 1.45 on day 2, down 47%
Click-through rate: 3.7% on launch day, 4.5% on day 2

Why it moved: after day 1 we reviewed the real searches people had used and blocked the ones that were wasting money. Day 2 was cheaper per click and more relevant.

What’s still being measured

Clicks and click-through rate show the ads are efficient, not that they bring in customers. We’re tracking real calls and WhatsApp enquiries from the garage’s own call log, and we’ll add the number of confirmed enquiries and the cost per enquiry as soon as the garage verifies them.

Next update: end of week 1.